Whether it’s the who, when, why, or how, customer engagement is a persistent and multifaceted challenge for long-term care insurers.
In this webinar, our speakers discuss how carriers can get it right, leveraging data, new technologies, and Decision Science to figure out how to engage the right customer in the right way at the right time.
Drawing on their diverse expertise, they cover:
- The key obstacles and behaviors that keep customers from engaging and how to effectively move past them
- The data and technologies available to long-term care insurance carriers to help improve engagement
- How to leverage decision science, data science, and subject matter expertise to deeply understand engagement potential of various customer segments
- Measuring engagement and control groups
- Successful examples of what works in Medicare, such as direct response marketing, and how to apply these techniques practically to LTC